Featured image for blog post: "SLOW FASHION - Clothing For A Greener Tomorrow" by State of Matter, with an image of a clothing rack in a boutique and text humorously suggesting "going naked is the #1 most sustainable option."

Slow Fashion: What Is It and Why Should You Care

In a world dominated by fast fashion, where the average consumer buys 60% more items of clothing than they did 15 years ago.

You've probably heard of "fast fashion" before - but what about slow fashion? What is slow fashion? A slow fashion definition is of a movement that is focused on the sustainable, ethical production of clothing.

This means that we at State of Matter take care to consider the environmental and social impact of our products, from the materials used to the working conditions of the people who make them. As a result, our garments are made to last longer and with higher-quality materials. They are also produced in smaller batches, which helps to reduce waste. 

This shift towards a slower, more conscious consumerism isn't just a fad; it's a necessity. By 2050, the fashion industry is predicted to use up 25% of the world's global carbon emissions budget if nothing changes. Yet, the rise of slow fashion shows promising signs of change.

The search volume for terms like "sustainable fashion", "ethical brands", and "slow fashion" has increased by over 200% in the last five years, showing a growing interest and commitment to this movement.

So why should you care about slow fashion?

For one thing, slow fashion it's better for the environment. Sustainably-produced clothing uses fewer resources and generates less pollution than fast fashion. Slow fashion production is also better for workers since it often guarantees fair wages and safe working conditions. And finally, slow fashion garments tend to be more stylish and longer-lasting than their fast fashion counterparts - so you can feel good about your purchase knowing that it will last.

In this blog post, we'll take a closer look at the slow fashion movement and what it means for the fashion industry's future. We'll also give you some tips on how you can start shopping in a slow fashion today. So let's get started!

What Is Slow Fashion?

The term “Slow fashion” was coined in 2007 by Kate Fletcher, a professor of Sustainable Fashion at the London College of Fashion. She defined slow fashion as “an approach to fashion that emphasizes quality over quantity and utilizes traditional craftsmanship techniques to create clothing that is built to last.” 

Slow fashion aims to create garments that will have a longer lifespan and be better for the environment and the people who make them. This approach stands in contrast to fast fashion, which is driven by trend cycles and focuses on cheap, disposable clothing. 

The slow fashion movement incorporates several different principles, including sustainability, fair trade, local production, and a focus on quality craftsmanship. These principles are intended to create a more ethical and sustainable model for the fashion industry.  

What Are The Principles Of Slow Fashion?

If you're new to the concept of slow fashion, you might be wondering what exactly it is and what the principles are. Slow fashion is an approach to fashion that is focused on sustainability, quality, and ethics. In contrast to fast fashion, which is all about churning out cheap garments as quickly as possible, slow fashion takes a more sustainable and ethical approach.Some of the key principles of slow fashion are:

  1. Quality over quantity: Slow fashion advocates for buying fewer items of higher quality instead of a large number of cheaply made items.
  2. Transparency: Slow fashion supports more transparency in the fashion industry so consumers can make informed choices about the clothing they buy.
  3. Sustainability: Slow fashion emphasizes sustainable practices throughout the entire fashion cycle, from design and production to consumption and disposal.
  4. Local production: Slow fashion encourages using local materials and resources whenever possible to support local economies and reduce transportation emissions.
  5. Fair labor: Slow fashion promotes fair labor practices throughout the industry, from design and production to retail and e-commerce. 

The Origins Of Slow Fashion.

The slow fashion movement started in 2007 when Kate Fletcher, an English activist, writer, designer, and sustainability professor, coined the concept as a counterpart and response to fast fashion. Nevertheless, the movement initially didn't have much impact until 2013, when a tragedy occurred in a textile factory in Bangladesh.

The term "slow fashion" was introduced by Kate Fletcher, referring to a fashion approach emphasizing quality, traditional craftsmanship, and longevity.

A building that did not comply with basic safety measures collapsed on top of thousands of workers who had previously denounced the poor conditions of their workstations. This devastating event reignited the debate about all the negative social and environmental aspects of fast fashion, putting slow fashion on the table.

The slow fashion movement is about producing high-quality garments that will last longer, unlike the cheap and disposable items that fast fashion brands churn out. This means that a slow fashion brand needs to emphasize things like fair labor practices, sustainable materials, and local manufacturing. As a result, slow fashion companies' items often come with a higher price tag. But for many consumers, the extra cost is worth it, knowing that their purchase supports a more ethical and sustainable industry.

Slow Fashion Becomes A Movement.

Modern-day slow fashion has re-emerged some of the old ways of the Pre-Industrial Revolution. Initially, it asks us to step back and decide if we need something new or if we can shop our closet for some forgotten piece that may just need a small repair. It encourages us to buy fewer garments less often and opt for second-hand when possible.

When it comes to buying new, instead of purchasing six cheap polyester tops that will unravel after one or two years, conscious consumers might purchase one or two high-quality garments made with natural fibers that will last them for years to come. Not only does this lead to better clothing for our planet, but it also fosters a deeper connection to the clothing we wear.

We become more mindful of how our shopping habits and choices affect not only ourselves but also those who made our clothes and the planet as a whole. In a world where fast fashion reigns supreme, supporting the sustainable fashion industry is becoming a movement. And it's one we should all get behind.

Is The Slow Fashion Movement The Ultimate Answer To Fast Fashion?

The movement has been gathering pace in recent years as consumers become increasingly aware of fast fashion's harmful environmental and social impacts. Could slow fashion be the solution to the problem?

A growing number of consumers are becoming aware of the fast fashion industry's negative environmental and social impacts, and they're beginning to demand change. The movement is a response to the problems created by fast fashion, and it's gaining momentum.

As the community continues to grow, it's possible that it could eventually bring an end to fast fashion. If enough consumers switch from fast fashion giants to slow fashion brands, then fast fashion brands will be forced to change their practices to stay competitive. The battle between fast fashion vs. slow fashion may take some time, but slow fashion movement has the potential to bring about real change in the fashion industry.

How Does Slow Fashion Help The Environment?

Over the past few years, there has been an increasing awareness of environmental concerns and the fashion industry's negative impact on the environment. The fashion industry has a lot to answer, from water pollution to toxic chemicals. However, there is a growing movement towards slow fashion, a more sustainable and eco-friendly approach to fashion.

So, how does slow fashion help the environment? In many ways! As brand focuses on sustainable practices, such as using organic and natural materials, recycling fabrics, and minimizing water consumption. This means that less clothing ends up in landfills, and fewer harmful chemicals are released into the environment. Additionally, the  sustainable fashion industry brands often support local craftspeople and artisans, which helps to boost the economy while also reducing your carbon footprint.

Consider slow fashion instead of fast fashion the next time you're shopping for a new garment - it's better for you and the environment!

What Are The Characteristics Of Slow Fashion?

There are many characteristics of slow fashion. To start:

  • Slow fashion is often more durable than fast fashion because slow fashion items are usually made with higher-quality materials and construction techniques.
  • Slow fashion items are often designed to be timeless and versatile: As a result, people are more likely to keep slow fashion items in their wardrobe for longer, which reduces the overall amount of clothing waste.
  • Slow fashion is often produced locally: This reduces the environmental impact of transportation, as well as supports local economies.
  • Slow fashion brands have a commitment to fair labor practices: This means that workers receive livable wages and safe working conditions. When shopping for slow fashion, look for brands that share your values and offer sustainable, high-quality clothing.

Is Slow Fashion Sustainable and Ethical?

Yes, slow fashion is sustainable, and there are several reasons why slow fashion is more sustainable than fast fashion.

  • First, slow fashion companies use sustainable materials, such as organic cotton or bamboo.
  • Second, slow fashion companies often employ fair trade practices, which means that workers are paid a living wage and have safe working conditions.
  • Finally, slow fashion companies usually support local economies by working with local manufacturers and retailers.

Slow fashion is not only more sustainable than fast fashion; it is also generally more ethical. Slow fashion companies use sustainable materials, employ fair trade practices, and support local economies. As a result, slow fashion helps reduce pollution, conserve resources, and promote economic development in communities worldwide. For these reasons, slow fashion is a more sustainable and ethical fashion option for consumers.

Why Is Slow Fashion So Costly?

When it comes to fashion, there are two different approaches: fast fashion and slow fashion.

Fast fashion is all about mass production and low prices, while slow fashion focuses on quality and sustainability. So why is slow fashion so darn expensive? There are a few reasons.

  • First of all, slow fashion is often produced by local artisans who make each piece by hand. This means that production costs are higher than they would be for mass-produced clothing.
  • Second, ethically run manufacturing facilities tend to pay their employees well, which also adds to the cost of slow fashion.
  • Finally, slow fashion companies often use higher-quality materials than their fast fashion counterparts, which makes their products more expensive to produce.

But despite the higher price tag, slow fashion is a more sustainable option that is better for both the environment and the people who make your clothes. So next time you're shopping for a new garment, consider opting for slow fashion instead of fast fashion. Your wallet may not thank you in the short run, but the planet and its inhabitants will be better off in the long run.

Is Thrifting Slow Fashion?

Thrifting involves reusing clothing, reducing resource consumption, and diverting textiles from landfills, making it a sustainable choice in line with the slow fashion movement.

Yes, thrifting is considered to be slow fashion. When you thrift, you are reusing clothes rather than buying new clothes. This means that you are not using any new resources to get the clothing item, which is more sustainable. Additionally, you are preventing clothes from going to landfills. When you buy secondhand clothes, you are giving them a new life which is better for the environment. 

In thrift shops, you can find anything you need and save money while contributing to saving natural resources and reducing textile waste. Every time you buy pre-loved clothes, you're giving them a new life and preventing them to ending up in landfills. Thrifting helps you be sustainable, ethical, thoughtful, and stylish on a budget. 

However, remember that thrifty clothing may not always be as trendy as what you'd find in stores. But who needs to follow the trends anyway? You can set your own trends by being unique—just like your thrift finds!

How to Identify Slow Fashion Brands?

Regarding fashion, "slow" is the opposite of "fast." Slow fashion is a movement that values quality over quantity and takes a more sustainable and ethical approach to design, production, and consumerism. While the fast fashion industry churns out Style These days, it can be hard to know if a brand is truly committed to sustainability and social responsibility. Here are a few qualities that usually distinguish slow fashion brands from others:

  • They should use natural fabrics such as cotton, wool, linen, and Hemp.
  • They avoid using synthetic fabrics like polyester, nylon, and acrylic.
  • They should produce their garments eco-friendly, such as using low-impact dyes.
  • They should have a small carbon footprint. This can be accomplished by manufacturing locally or avoiding the use of airfreight.
  • They should pay their workers a fair wage and provide good working conditions.
  • They should have a clear return policy to discourage overconsumption. 

If you're looking to support slow fashion brands, keep an eye out for these characteristics. And remember, you don't have to sacrifice style for sustainability! Plenty of slow fashion companies create beautiful, fashionable clothing while respecting the planet, and the people to create a more sustainable fashion industry

How Can You Practice Slow Fashion?

Anyone who has ever gone through a major wardrobe purge can attest that it is all too easy to accumulate clothing we never wear. Much of this clothing languishes in our closets for years, taking up space and collecting dust. And yet, we continue to buy new clothes, often without giving much thought to how long they will last or how often we will actually wear them.

Slow fashion is a movement that encourages us to rethink our relationship with clothing and to appreciate the value of well-made, long-lasting garments.

If you're looking for an alternative to fast fashion, timeless fashion is one of the best ways!

Here are some tips for joining the slow fashion movement:

Start by taking stock of the clothing you already own. Pull everything out of your closet and take a good hard look at each item. Ask yourself when you last wore it and whether you really see yourself wearing it again. Be honest with yourself: if you haven't worn something in years, chances are you never will. Donate or sell these items so that somebody else can give them a good home.

Next, take a closer look at the clothing you wear regularly. Are there any items that are starting to show signs of wear? Maybe your favorite sweater is starting to pill, or your go-to jeans are starting to fade. These items are worth hanging on to, but you may consider investing in higher-quality versions that will last longer.

Finally, when you shop for new clothing, take the time to find pieces you love that will stand the test of time. Buy fewer items, but make sure each one is something you will wear for years to come.

How Do I Purchase Slow Fashion Clothing?

As the community gains momentum, more and more brands are beginning to adopt its principles. This is great news for consumers who want to support sustainable and ethical fashion! However, it can also be confusing, as not all brands are created equal. Here are a few tips for shopping slow fashion brands:

Check the label: Look for items that are made from natural fibers like organic cotton, wool, and linen. These fabrics are not opulently friendly but are usually more comfortable and durable than synthetic ones.

Avoid "fast fashion" brands: Many popular retailers, such as H&M, Zara, and Forever 21, are known as "fast fashion" brands. This means they mass-produce cheap clothing quickly to keep up with the latest trends. These garments are often made from synthetic fabrics and are not built to last. If you want to shop in a slow fashion, avoid these brands and look for ones that focus on quality over quantity.

Do your research: With so many brands to choose from, it can be tough to know where to start. A good place to begin is by doing some research and reading reviews. Once you have a few brands in mind, take the time to visit their websites and see what they have to offer.

The slow fashion movement is about creating better clothing for the planet and the people who make it. By taking the time to shop slow fashion brands, you can help support this important movement!

Why Is Slow Fashion Important?

Slow fashion is important for several reasons.

  • First and foremost, it is much more environmentally friendly than fast fashion. Slow fashion brands take the time to consider the entire lifecycle of their products, from the sourcing of materials to the end of the product's life. This means that they use sustainable materials and employ ethical production practices. As a result, slow fashion products have a much lower environmental impact than fast fashion items.

  • In addition, slow fashion companies are often more transparent than their fast fashion counterparts. They are forthcoming about where their materials come from and how their products are made. This allows consumers to make informed choices about the products they purchase.

  • Furthermore, slow fashion brands typically have better quality control, which means that their products are built to last. This is in contrast to fast fashion items, which are often cheaply made and designed to be replaced quickly.

Slow fashion is important because it is better for the environment and for consumers. It offers a sustainable and ethical alternative to fast fashion, which negatively impacts people and the planet. When you purchase slow fashion items, you can be confident that you are supporting a brand that cares about its impact on the world.


We all know that excitement when we find the perfect piece of clothing. Whether it's a dress for a special occasion or a comfy sweater for everyday wear, we can't wait to take it home and add it to our wardrobe. But too often, that initial thrill is followed by feelings of guilt and regret.

We might realize that the garment was made in an unethical way or that it's already starting to fall apart after just a few wears. Slow fashion is a movement that encourages people to be more mindful of their clothing choices. It's about choosing quality over quantity and making clothing that will last for years rather than being quickly discarded.

Slow fashion is also about supporting local designers and businesses and valuing the time and skill that goes into making each garment. When you buy slow fashion, you're not just investing in a piece of clothing - you're investing in the people and the planet.

So next time you're out shopping, consider what you really need and choose quality over quantity. Your wallet - and the world - will thank you for it. Thanks for reading


FAQs (Frequently Asked Questions)

What defines slow fashion?

Slow fashion is a movement and approach in the fashion industry emphasizing sustainability, quality, and longevity of clothing. It advocates for ethical production processes, reduced environmental impact, and mindful consumerism, prioritizing quality over quantity.

Is slow fashion ethical?

Yes, slow fashion is considered ethical as it focuses on fair labor practices, sustainable materials, and reducing waste. It values the well-being of workers, the environment, and consumers, offering a more conscious and responsible alternative to fast fashion.

What are the practices of slow fashion?

Practices of slow fashion include using sustainable and eco-friendly materials, implementing ethical labor practices, producing in smaller batches to reduce waste, and designing timeless pieces that last longer. It also involves consumers choosing quality over quantity, repairing and repurposing clothing, and supporting local and independent designers.

What is the difference between slow fashion and sustainable fashion?

While closely related, slow fashion and sustainable fashion have distinct focuses. Slow fashion emphasizes a reduced pace of production, quality, and longevity of clothing, often involving ethical labor practices. Sustainable fashion broadly focuses on minimizing environmental impact across the entire lifecycle of a garment, including material sourcing, production, and disposal.

Why should you support slow fashion?

Supporting slow fashion contributes to a more ethical and sustainable fashion industry. It reduces environmental impact, supports fair labor practices, and promotes quality and longevity in clothing. By choosing slow fashion, consumers can help reduce waste, decrease pollution, and support small businesses and artisans.

What are the disadvantages of slow fashion?

Disadvantages of slow fashion may include higher costs due to quality materials and fair labor wages, limited choices and slower trend adaptation, and potential inaccessibility for consumers accustomed to the variety and immediacy of fast fashion. However, these are often outweighed by its ethical and environmental benefits.

Why is slow fashion better than fast fashion?

Slow fashion is better than fast fashion as it prioritizes environmental sustainability, ethical labor practices, and high-quality, long-lasting garments. It counters fast fashion's negative impacts like excessive waste, pollution, and exploitation of labor. Slow fashion promotes a more thoughtful and responsible approach to consumerism.

These answers are designed to be informative and keyword-rich for better performance in SEO and "People Also Ask" sections, providing concise yet comprehensive insights into the topic of slow fashion and its relation to sustainable fashion.