Featured image for blog post: "THE FASHION REVOLUTION MOVEMENT" by State of Matter, with a man in a teal shirt beside a blue bike, symbolizing sustainable fashion.

Fashion Revolution: Becoming Sustainable

There's a fashion revolution happening, and it's all about sustainable fashion. Less and less people are interested in fashion that damages the environment, and this trend will only continue to grow in popularity. This blog post will discuss sustainable fashion, why it's so important, and some of the best ways to get involved. 

We'll also highlight some of our favorite sustainable fashion brands!

What is this Fashion Revolution you speak of?

The fashion industry is one of the most polluting industries in the world. It's responsible for a huge amount of water and air pollution and is also one of the biggest users of pesticides and other harmful chemicals. The fashion industry also contributes to climate change because so much energy is required to produce clothing.


As awareness of these issues grows, more and more people are looking for sustainable fashion. Sustainable fashion is a fashion movement that is produced in a way that doesn't damage the environment. This can include clothing made from sustainable materials, clothing produced without using harmful chemicals, and clothing made in a way that doesn't require a lot of energy.


There are many sustainable fashion brands out there, and more are always popping up. Some of our favorites include:

  • State of Matter (Yes, we are allowed to name ourselves!)
  • Stella McCartney
  • Eileen Fisher
  • Patagonia

But What is Fashion Revolution?

Fashion Revolution is a movement of concerned citizens, designers, entrepreneurs, and others passionate about making the fashion industry more environmentally and socially responsible.

The goal is to create a more sustainable and ethical fashion industry that supports the workers who make our clothes, respects the environment, and creates beautiful products that we can all be proud of. 

What is the meaning of a Fashion Revolution?

A fashion revolution is a movement towards fashion that is sustainable. This means fashion that is produced in a way that doesn't damage the environment. This can include clothing made from sustainable materials, clothing produced without using harmful chemicals, and clothing made in a way that doesn't require a lot of energy.


The fashion industry is one of the most polluting industries in the world. It's responsible for a huge amount of water and air pollution and is also one of the biggest users of pesticides and other harmful chemicals. The fashion industry also contributes to climate change because so much energy is required to produce clothing.


As awareness of these issues grows, more and more people are looking for sustainable fashion. Sustainable fashion is produced in a way that doesn't damage the environment. This can include clothing made from sustainable materials, clothing produced without using harmful chemicals, and clothing made in a way that doesn't require a lot of energy.

Human Rights and Fair Trade

Human rights and fair trade are also important aspects of sustainable fashion. Fair trade fashion is produced in a way that is fair to the workers who make the clothing. This includes ensuring that workers are paid a living wage, work in safe conditions, and respect their rights. Many fashion brands produce their clothing in factories where workers are paid very low wages and work in unsafe conditions.

Wages, workers, and conditions

Fair trade fashion is produced in a way that is fair to the workers who make the clothing. This includes ensuring that workers are paid a living wage and work. As mentioned above, one of the issues with the fashion industry is that many fashion brands produce their clothing in factories where workers are paid very low wages and work in unsafe conditions.

Transparency, system change, and supply chains

Another important aspect of the sustainable fashion industry is transparency.

Transparency is important because it allows consumers to make informed choices about the fashion they buy. It also allows for accountability and system change within the fashion industry. Many fashion brands are not transparent about where their clothing is made, what materials are used, or how the workers who make it are treated.

When the fashion supply chain is visible, it allows for greater transparency and accountability throughout the fashion industry.

The transparent fashion industry is a clean fashion industry.

The fashion industry is changing but there is still a long way to go. The fashion industry needs to become more sustainable and ethical to protect the environment and the workers who make our clothes. We must continue to demand transparency from fashion brands and support fashion brands making a positive difference.

Radical supply chain transparency is fashion's friend.

How can Fashion Revolution make a change in the global fashion industry?

Fashion Revolution is a global movement working to make the fashion industry more sustainable. There are several ways that Fashion Revolution is working to make a change, including:

  • Raising awareness about the issues in the fashion industry
  • Calling for greater transparency from fashion brands
  • Working to promote fair trade and human rights within the fashion industry
  • Advocating for system change within the fashion industry.

Fashion Revolution is a powerful force for change, and we are excited to see what they achieve in the future!


Sustainable fashion is the future of fashion, and we believe that Fashion Revolution and its campaigns will play a big role in making this happen.

Clean clothes campaign

Fashion Revolution is currently working with a campaign called the Clean Clothes Campaign. The campaign calls for fashion brands to pay a living wage to the workers who make their clothing. It's also calling for an end to dangerous and unhealthy working conditions in fashion factories.

You can learn more about the campaign and how you can get involved here.

Who Made My Clothes Movement

Another campaign that Fashion Revolution is working on is the Who Made My Clothes Movement. These fashion revolution campaigns call on fashion brands to be more transparent about where their clothing is made and what conditions the workers have to deal with.

You can learn more about the campaign and how you can get involved here.


What has been the impact of these movements by Fashion Revolution?

Since its inception, Fashion Revolution has grown into a global movement with many fashion revolutionaries in many countries. The movement has achieved some great things, including:

  • Getting fashion brands to sign the Bangladesh Accord on Fire and Building Safety
  • Working with fashion brands to improve supply chain transparency
  • Launching the Who Made My Clothes campaign
  • Raising awareness about the issues in the fashion industry

Fashion Revolution is making a big impact on the fashion industry, and we are excited to see what they will achieve in the future!

Critiques of Fashion Revolution's Movement

Not everyone agrees with the methods or goals of the Fashion Revolution. Some people have critiqued the movement, saying that:

  • The fashion industry is too big and complex to be changed by a single movement
  • The goals of the fashion revolution are too idealistic and unrealistic
  • The methods of the fashion revolution are not effective in achieving its goals

To these people, we say that it is precise because the fashion industry is so big and complex that we need a global movement like Fashion Revolution to bring about change.

We believe that it is precisely because the goals of the fashion revolution are so romantic and realistic that they will ultimately be achieved.

The Fashion Revolution is a powerful force for change, and we are excited to see what they achieve in the future!

  1. Fashion. Power. The Fast Fashion Way

Usually, the naysayers and critiques of the Fashion Revolution come from people who have something to lose: money and power.

The fashion industry is worth trillions of dollars, and it's the second most polluting industry in the world. So there are a lot of people who have a lot to lose if the fashion industry changes.

We believe that the fashion industry can and must change, and fashion revolutionaries like us will continue to fight for a fashion industry that is sustainable, fair, and ethical.


We hope you'll join us!

Fashion Revolution Week, what about the rest of the year?

Fashion Revolution Week is a great time to get involved and learn more about the fashion industry and how you can make a difference.

But fashion revolutionaries like us know that the fight for a sustainable, ethical fashion industry doesn't stop when Fashion Revolution week ends.

We'll continue to fight for change all year round, and we hope you'll join us!

What can you do to support the fashion revolution?

You can do many things to support the fashion revolution movement!

Here are some ways:

  • Educate yourself and others about the issues with the fashion industry and how we can make a difference.
  • Support ethical fashion brands
  • Buy less, but buy better quality clothes that will last longer.
  • Repair and upcycle your clothes instead of throwing them away.
  • Donate your unwanted clothes to charity or sell them second-hand.
  • Raise awareness
  • Recycle
  • Upcycle
  • Reduce
  • Reuse

The list goes on and on.

The main thing you need to do is be aware of your fashion choices and try to make more sustainable ones.

Sustainable fashion is the future of the fashion industry. We believe that Fashion Revolution will play a big role in making this happen. The movement has already achieved some great things, and we are excited to see what they will achieve in the future!

FAQs (Frequently Asked Questions)

What is the Fashion Revolution movement?

The Fashion Revolution movement is a global campaign advocating for systemic reform in the fashion industry, emphasizing transparency, sustainability, and ethical practices. Originating after the tragic Rana Plaza factory collapse in 2013, it challenges the fashion industry's status quo, promoting a more environmentally friendly and socially responsible approach to fashion. The movement encourages consumers to question brands with the catchphrase, "Who made my clothes?" to foster greater accountability.

Why do we need the Fashion Revolution?

The Fashion Revolution is essential to address the fashion industry's significant environmental impact and often questionable labor practices. It aims to raise awareness of the ecological footprint and human cost behind fashion production, promoting a shift towards more sustainable and ethical manufacturing processes. The movement plays a crucial role in driving industry-wide change, advocating for the rights of workers and the need for environmentally sustainable practices in fashion.

What issues does the 2023 Fashion Revolution campaign explore?

The 2023 Fashion Revolution campaign focuses on critical issues like sustainable fashion practices, ethical labor conditions, and transparency in the supply chain. This year's campaign emphasizes the importance of environmental stewardship in fashion, advocating for reduced waste, sustainable materials, and a circular economy. Additionally, it highlights the need for fair wages and safe working conditions for all workers in the fashion industry.

Who is the founder of Fashion Revolution?

Fashion Revolution was co-founded by Carry Somers and Orsola de Castro in the wake of the 2013 Rana Plaza factory collapse in Bangladesh. Their mission was to create a movement that demands greater transparency, sustainability, and ethics in the fashion industry. They have since inspired a global network of advocates and organizations working towards a more responsible fashion sector.

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